The landscape of professional wrestling is a perpetually evolving entity, a dynamic ecosystem where fortunes can change with a single impactful performance or a strategic career move. As we cast our gaze towards the horizon, specifically the year 2026, it becomes an opportune moment to engage in the time-honored tradition of prognostication. This involves dissecting the current momentum of various performers within the two dominant global promotions, WWE and AEW, and attempting to forecast their potential trajectories. Will established stars continue their reign, ascend to even greater heights, or perhaps see their influence wane? Will emerging talents seize their opportunities and carve out significant niches, or will they struggle to maintain their upward momentum? The answers to these questions are not etched in stone, but rather are shaped by a confluence of booking decisions, creative direction, market forces, and the sheer, undeniable star power of the individuals involved.
Examining the WWE roster in late 2025, several performers stand out as prime candidates for significant advancement. Roman Reigns, having held the Undisputed WWE Universal Championship for an unprecedented period, presents a fascinating case study. By 2026, his reign, should it continue, will be a testament to sustained dominance. However, the very longevity of his championship run could also lead to a sense of inevitability for some fans, potentially diminishing the stakes of future defenses unless compelling new challengers emerge. If he were to eventually relinquish the title, the question becomes: what is the next chapter for "The Tribal Chief"? His star power transcends championship gold, and a transition into a more authoritative, perhaps even backstage-influential role, or a dramatic shift in his character, could redefine his legacy. Conversely, if he were to move on from his current character and the main event scene, his ability to adapt and remain relevant would be tested.
Then there are the ascending stars who have consistently delivered in high-pressure situations. Cody Rhodes, fresh off his triumphant victory at WrestleMania 40, is poised to be a cornerstone of WWE programming for years to come. His narrative arc, focused on finishing his family’s story, has resonated deeply with a broad audience. By 2026, it’s highly probable that Cody will have cemented his status as a multi-time world champion, a locker room leader, and a bona fide draw. His appeal lies in his ability to connect with both the casual viewer and the hardcore fan, offering a blend of in-ring prowess and compelling storytelling. His challenge will be to avoid becoming complacent and to continue evolving his character to remain fresh and engaging, potentially exploring new rivalries and feuds that test his championship mettle.
Other performers on the WWE roster, such as Gunther, have demonstrated a remarkable ability to captivate audiences with their sheer intensity and in-ring skill. Gunther’s reign as Intercontinental Champion was a masterclass in elevating a secondary title to paramount importance. By 2026, it’s almost a certainty that "The Ring General" will have transitioned into the main event picture, challenging for the top championships. His formidable presence and his methodical, hard-hitting style make him a natural antagonist for any top babyface. The question isn’t if he will be a world champion, but rather when and how he will achieve that distinction. His continued success will hinge on WWE’s willingness to invest in his main event push and to present him as the unstoppable force he has proven himself to be.
Conversely, the WWE landscape also presents opportunities for a resurgence. Performers who may have experienced a lull in their careers, perhaps due to injury, creative stagnation, or a shift in booking priorities, could find themselves back in the spotlight. The key for these individuals will be to seize any opportunity presented, to reinvent themselves, and to remind the WWE Universe of their capabilities. This might involve a character change, a shift in alignment, or simply a sustained period of exceptional in-ring performances that demand attention. The depth of the WWE roster means that talent is always bubbling beneath the surface, waiting for its chance to shine.
Turning our attention to All Elite Wrestling (AEW), the picture is equally fascinating, albeit with a different set of dynamics. Jon Moxley, a perennial main event presence, has consistently proven his value through his unyielding intensity and his ability to engage in brutal, hard-fought contests. By 2026, Moxley is likely to remain a significant force within AEW, potentially holding major championships and continuing his role as a gatekeeper and a benchmark for younger talent. His appeal lies in his authenticity and his willingness to push boundaries, making him a compelling figure for a significant segment of the wrestling fanbase. His future success will depend on AEW’s ability to continue providing him with compelling storylines and worthy opponents that allow him to showcase his unique brand of wrestling.
Maxwell Jacob Friedman (MJF), despite his controversial yet highly effective heel persona, has undeniably established himself as one of AEW’s biggest stars. His ability to connect with the audience, whether through his bombastic promos or his surprisingly nuanced in-ring work, is undeniable. By 2026, if he remains with the company, MJF will likely be vying for the top championships once again, or perhaps even holding them. His trajectory is almost entirely dictated by his own creative output and AEW’s willingness to lean into his polarizing character. The challenge for AEW will be to manage his persona effectively, ensuring that his heel heat remains a driving force for compelling narratives rather than a deterrent for a wider audience.
The AEW roster also boasts a wealth of highly skilled performers who, while perhaps not yet reaching the absolute top tier consistently, are undeniably on an upward trajectory. Performers like Darby Allin, with his daredevil style and his unwavering commitment to pushing his body to its limits, possess a cult following and the potential to capture major titles. His unique presentation and his ability to connect with a younger demographic make him a valuable asset. By 2026, it’s plausible that Allin will have captured at least one major championship, solidifying his status as a significant player in the promotion. Similarly, talents like Orange Cassidy, whose unconventional approach has endeared him to fans worldwide, continue to defy expectations. While his style is unique, his championship reigns have demonstrated his undeniable star power and his ability to draw.
The younger generation of AEW talent, such as Powerhouse Hobbs and Ricky Starks, represent the future. By 2026, it’s reasonable to expect these individuals to have ascended further up the card. Hobbs, with his imposing physique and his raw power, has all the tools to be a dominant force. His development will be key to his continued success. Ricky Starks, a charismatic performer with exceptional promo skills and a solid in-ring game, has the potential to be a major star. His journey will involve consistently delivering memorable performances and building upon the momentum he has already generated. The continued development and strategic booking of these emerging talents will be crucial for AEW’s long-term success.
However, the professional wrestling landscape is also characterized by its volatility. For every performer on the rise, there are those whose star may fade. This can be due to a variety of factors: injuries that derail momentum, creative decisions that fail to connect with the audience, or simply the natural ebb and flow of a performer’s career. By 2026, some performers who are currently enjoying significant pushes might find themselves in different positions. This is not necessarily a negative outcome, as a change in creative direction or a move to a different role within the company can sometimes revitalize a career. The ability of a performer to adapt and remain relevant in the face of these shifts is often the hallmark of a true professional.
The question of "buying" or "selling" stock in these wrestlers is not simply about predicting who will hold the most championships. It’s about assessing their overall impact, their connection with the audience, their potential for growth, and their ability to remain relevant in a constantly changing industry. For WWE, the focus by 2026 will likely be on continuing to build new stars while leveraging the established, albeit aging, talent in meaningful ways. The integration of NXT talent will also be a critical factor in shaping the future roster. For AEW, the challenge will be to consistently deliver compelling narratives, to nurture its burgeoning talent pool, and to continue to differentiate itself from its competition, ensuring that its unique brand of wrestling continues to resonate. The year 2026 promises to be another exciting chapter in the ongoing saga of professional wrestling, with a multitude of storylines and career arcs waiting to unfold.
